Website Content Editing & Review Services

Content Editing & Review Services

Proof Perfect NZ’s website content editing services ensure that your website’s content is error-free, well written and effective. Your website is often the first impression clients and prospective customers receive of your business, its products and services. Therefore, its design, presentation, functionality and content need to be perfect.

Content is crucial because it interacts with the other aspects of your site’s design, allowing your business to connect with your target market. It also influences where you place in search engine results, and how successfully the site will generate sales leads and revenue.

A website review involves not only editing and proofreading the website’s copy but also doing a performance check of the site’s features and functionalities.

The editor checks that the range of content, word choice, tone and style of your website are appropriate to your industry sector and target market. Well-structured, accessible content that satisfies your visitors’ information needs and encourages them to take action, is what’s required.

The copy should be clear, concise, original and engaging. The tone should strike the right balance between formal and informal, overeager and impersonal – it should reflect the culture of your business and the image you want to project.

Editing checks for consistency in writing style, logical flow of the copy, and that the language is easy to understand and translate. The proofreading task spots and corrects the technical language aspects, such as grammar, punctuation and spelling errors. It also reviews captions, imagery, tables, etc.