The aim of website copywriting is to produce copy that is accurate, error-free, original, well written and delivers on it’s call to action. High-quality copy engages your site visitors, builds your brand, enhances your reputation and leads your visitor to make the response you intend.

Just as great content will help improve your reputation and build trust among consumers, poor content can do the exact opposite, which is why it’s essential to make sure the content you present is edited and proofread. Typos and grammatical errors can affect the way your business is perceived and make your business seem unprofessional.

I work in partnership with experts who can facilitate the SEO aspect of your website content once the copy has been written. If this service is requested, a packaged fee can be arranged. My copywriting service, though, includes keyword research to deliver target words and terms.

If you want a good return on your website investment, present content that is informative, relevant, accessible and written in a style tailored to your targeted visitors. 

Simply replicating your company’s marketing materials on your website is not effective. The content needs to share what makes you different from everyone else, guide the visitor through your site, answer their queries and encourage them to take action. 

Copy should be jargon-free, interesting and to the point, making it easy for visitors to learn about your offering and find what they are looking for.

Fresh, relevant and interesting copy also drives your content marketing, so take advantage of the opportunity to have well-written and helpful content on your website. Remember that optimising your site is about more than search engines’ requirements. Optimise your website content for people, too.